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Armani/Fiori collection, refinement and poetry

The embodiment of style as lifestyle, of sophisticated simplicity as a mark of elegance, Armani/Fiori came to life in 2000 with the opening of the Armani/Manzoni 31 store. Since then the philosophy behind Armani/Fiori has spread to floral boutiques in Munich, Hong Kong, Manama, Kuala Lumpur, Dubai, Amman and Seoul.

Armani/Fiori brings essential and refined taste and the sophistication of the Armani style to the world of flowers and floral décor. For Giorgio Armani the relationship between clothes and living areas is harmonious and on a continuum. The boutique offers arrangements and decorative elements with clean lines in sophisticated colours, a sign of private luxury that is never ostentatious.

The Armani/Fiori boutiques offer complete and personalised services. Clients, whether private, from a hotel or a company- are attended to and guided through the selection of their ideal floral arrangements or décor. The style is unmistakably Armani: it is perceptible in the placement of flowers and leaves as it is in the objets d’art, vases, flowerpots, candles and lanterns found in the boutiques. Each element has been carefully studied to bring out the best in the flower arrangements in relation to the living area they will be placed in and the needs for which they have been chosen.




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