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Blugirl fall/winter 2016-17 advertising campaign

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A symphony of styles and emotions interprets winter magic. There is a new lightness and a renovated sense of contemporary. It combines and overlays tactile fabrics to delicate transparencies, cocoon volumes to linear geometries and flashes of primary colors to trompe-l’oeil patterns.

A Nordic flair transpires in total white looks while Regimental style combines equestrian and bon chic patterns with Navy embroideries. On stage roses: printed, inlayed or embroidered.

Elegance transforms into atmosphere while femininity becomes an effortless and free concept.

Concerning the adv campaign of this collection, dreamy, romantic and always very feminine: the Blugirl woman for the new Fall-Winter 2016-17 advertising campaign perfectly embodies these traits. Anna Molinari, together with the photographer Drew Jarrett, wanted to create elegant and delicate images, featuring a refined and harmonious intimacy. The natural lights, the gentle beauty of Maria and the interiors convey a feeling of lightness and poetic elegance, the desire for intimate romance with an harmony of colors that reflect the most authentic soul of Blugirl. 

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