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From ready to wear to pret à couture: Alberta Ferretti creates an exclusive fabric to use only for her prefall collection

For her prefall 2016-17 collection the brilliant fashion designer Alberta Ferretti decided to create herself, shoulder to shoulder with the great italian fabric companies, some special floreal patterns for this winter, absolutely fancy and wide thanks their wide and enchanting beauty. For this reason she created a series of exclusive design on a silk chiffon realized in Italy by masterful designers. In this way the ready to wear become almost pret à couture thanks this exclusivity that is typical of the Haute Couture world where the most important italian fabric company work shouder to shouder with the most genial couturier to create special fabrics that will be used only for their fashion show and then ritired because everything in high fashion must be unique, starting from the fabrics. For example, that's what happens with Ruffo Coli and Ricamificio Lusi for Elie Saab.


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