It is the hashtag of the moment talking about sneakers . Alessandro Michele proves again to be a forerunner in launching the new video project # 24HourAce , at which many international artists have been invited to manage the Snapchat account of the brand for an hour . The first post from Tokyo was put online at 5 in the morning of July 28 , while the last one was posted to New York several hours later, across the world that separates the two cities .
The works, that is the result of various artistic collaborations , are now available Instagram account of Gucci . The videos # 24HourAce are part of a new project Instagram built around the famous sneaker Ace , and were published from a week before the celebration of Snapchat .