A Lucca-based start-up company announces its presence at the Monte Carlo Fashion Week from May 16-20, for the second consecutive year. The voice of singer Emma Morton, the brand’s ambassador, will mark the tone of their rhythm of their fashion show. Emma Morton recently launched her first single from her album “Bitten by the Devil.” Edda Berg will present to the public its “Ready Couture” line, comprised of clothes part of the “Uniqueness” collection: a selection of unique items or in limited series that mixes high-fashion clothing with other “Ready to wear” pieces. The Edda Berg woman will appear immersed in a rainbow of fabrics and assertive colours, mixing the elegance of bon ton with the boldness of pop, creating a “Pop-Ton” flair. For Edda Berg, the presentation of the “Uniqueness” collection anticipates another great novelty: the launch of its e-commerce project, and soon the pieces from this collection will be available for purchase online.
By Maria Christina Rigano
Ph: Daniele Guidetti
