Designed by David Collins Studio, the Designer Showrooms will be home to over 150 designers, showcasing a rich and diverse selection of ready-to-wear, footwear, bags and accessories.
Of the four fashion capitals, London is the only city that hosts the Designer Showrooms in the same space as its official show space, putting a spotlight on this broader group of designers. It is the Designer Showrooms that have launched many global brands, including a number of on-schedule designers.
The international element of the showrooms illustrates that the doors to London are truly open. With exhibiting designers that hail from Taiwan, Egypt, London and everywhere in between, the pull of London on a global scale is undeniable. The UK continues to be an attractive and fertile home for an array of designer businesses of any size, and from any place, and the designers in the exhibition this season really highlight that.