The heart of the fair
A union of great tradition, stylistic and technological innovation, sartorial spirit and contemporaneity.
The heart of the fair, the Central Pavilion pulses with developments in menswear and its contaminations with design. Boasting a transversal offer that the new Pop Up Stores have further expanded, the lower level displays contemporary classic sartorial collections, while the upper level features major new classic names and the fine quality of their pieces. In this way, an interest in the more exclusive side of this world has led to Just Like A Man, the space that, on the upper level, interprets a man’s wardrobe in a new way: incredibly refined, composite and high end. Finally, on the ground floor, brand collections mingle freely with the many other dimensions of Pitti Uomo.