WHITE is the International contemporary Fashion Trade in Milan. With its four editions per year, this Fashion Trade does represent the launching platform for small and medium companies and becomes the reference for a great part of multi-brand around the world.
WHITE January and June editions: 250 brands among selected women's pre-collection and menswear.
WHITE February and September editions: 500 brands between women's and accessories collections.
With more than 20.000 buyers visiting each season from the most famous multi-brand stores around the world, White has become both the platform for niche brands and also the ideal stage for those companies interested in the "easy to buy" segment of Italian and International Fashion who identify in WHITE concept. It's a successful mix of creativity, accessibility and research. With its structures and exhibition areas highlighting the new fashion trends in a mixed range of high impact products, WHITE, each edition, establishes itself at international level -as well as in the Milan metropolitan area - as the hub of ideas and services going beyond seasons and gender. White is a source of ideas, is fashion culture, is a boost to embrace art, design, music and digital communication with its new borders.
