Fashion News:

CLICK & MORTAR

Click and mortar is wonderfully euphonic, a wordplay on the expression brick and mortar. The latter phrase conveys an idea of solidity and permanence, while the term click introduces the notion of online marketing and sales. The expression dates to the 1990s, and has been adopted by major retailers who are noted especially for competing on price. In the luxury sector competition on price is not feasible, since luxury products partake in a complex value chain all based on the supreme quality of raw materials and artisan skills...read more

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