Fashion News:

# 247365, the collection that reflects your "status quo"

Adidas Originals Watches unveil the #247365 campaign—a short film dedicated to the creative community around the globe. To debut the SS19, the brand harnesses the energy of young creators across five time zones, showcasing how the simplistic, modern timepieces cater to a generation of ambitious go-getters challenging the status quo.

The first seasonal drop for the year builds upon the brands three hero categories—ARCHIVE, PROCESS, and DISTRICT. The accessories are inspired by the adidas Originals design DNA, blending unexpected colorways and materials with design cues from classic wristwatch tooling.

The first delivery includes one brand new style for the ARCHIVE series, the ARCHIVE SP1. The ARCHIVE SP1 is a new iteration of the classic silhouette profiled in bold, signature color palettes customary to the adidas Originals identity. The watch models are available in All Black, White, Raw Khaki, Legend Marine and Shock Red colorways, complete with dual timing, stopwatch, calendar, and a robust silicone strap. After a highly successful 2018, the popular ARCHIVE M1 style returns in classic silhouettes, expanding the product range with additional metallic colorways - Gold/Black and Rose Gold/Black. 

For SS19, the DISTRICT series comprised of DISTRICT L1, DISTRICT W1, DISTRICT LX2, DISTRICT M1, and DISTRICT W2 will showcase classic features like the round watch face and simple three-hand movement symbolic of vintage analog timepieces meant for daily wear.  The franchise is Bauhaus-inspired with select styles accented in a Milanese stainless steel band and others with a genuine Horween leather strap.

The PROCESS series will also include re-energized colorways synonymous with the adidas Originals design DNA. Featuring clean design with enhanced tactile details, the PROCESS SP1 offers a diverse product range promising brand enthusiasts a multitude of style choices to suit every personality. Featuring clean and understated confidence, the classic PROCESS M1 silhouette will return in 2019 with four additional styles dressed in unreleased color updates— All Black / Blue, Gold / Black Sunray,  All Gold / Hi-Res Green and Silver / Raw Amber.

Rounding out the collection is the CYPHER series—an expression of daily utility and classic design intended for easy function. The CYPHER LX1 and CYPHER M1 both feature a unidirectional indexed bezel modern casing, differentiated by a classic leather strap on the CYPHER LX1 and stainless steel band on the CYPHER M1.

A collection to be discovered, worn ... to live !!



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