Etro will celebrate its first 50 years of success at the Mudec in Milan, during the fashion week of the pret à portér ss 2019.
Date of inauguration of the exhibition on September 22nd 2018 with an elegant vernissage.
It will be a colorful ride in the memory of a company that has marked Italian fashion. Founded in 1968 by Gerolamo Etro, today it rests on the talent, industriousness and initiative of its four children, including Jacopo who is the creative director of the textile and home, Kean and Veronica respectively leading the menswear and womenswear and Ippolito that cure market strategies. For the occasion, a capsule collection will be launched, created by Kean and Veronica Etro: T-shirts, sweatshirts, cotton sweaters, silk and cashmere scarves and other accessories, supplemented by additional proposals created specifically for the anniversary. Initially they will be on sale online and starting from October in the Milanese flagship, as well as in selected single-brand stores all over the world.