Almost 20 years after J'Adore, Dior launches Joy di Dior, her new feminine scent Joy de Dior, is the name of the latest women's perfume launched by the Dior maison. A very important launch for the French luxury brand, which after J'Adore in 1999 had no longer produced any feminine fragrance but only reissued historical ones in different formats and types.
Testimonial of the new fragrance of the French fashion house is the American actress Jennifer Lawrence, former testimonial Dior for accessories.
Joy was conceived by François Demachy, the exclusive perfumer-creator of the fashion house, a refined nose and authentic star of the world's top perfumery.
IBM every case, almost 20 years after its launch, J'Adore di Dior remains one of the best-selling fragrances in the world, an authentic legend that now Joy will try to emulate.