Fashion News:

At the Genoa Boat Show the technical clothing of the American Magic Team was unveiled


For the numerous supporters the collection with the logo of the prestigious New York Yacht Club, challenger in the next America's Cup
Helly Hansen Piazzale Marina Sailing World Stand X10

In October 2018, Helly Hansen was chosen as the official clothing partner for "American Magic", the 36th America's Cup's challenging team.

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Helly Hansen is proud to be a partner in the American Magic team of the 36th America's Cup.
The leading global sailing brand with a history of innovation of 140 years, is excited to have developed a line of technical clothing that anticipates the needs of tomorrow's sailing professionals. The most important competition in the world is played entirely on the new and revolutionary engineering, on the advanced aerodynamic and hydrodynamic techniques of the boats, but also on innovative clothing!

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The garments that will be worn during the America's Cup are unveiled at the Helly Hansen stand at the Genoa Boat Show (Piazzale Marina Sailing World Stand X10), where it is also possible to buy some items from the American Magic Support collection such as hats, t- shirts and belts with the prestigious New York Yacht Club logo.

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Only with spring / summer 2020 the collection of racing clothing, aerodynamic and performing as the boat on which the American Magic sailors will compete, will be available online and in-store.

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Thanks to the many hours spent with these professionals, the designers of Helly Hansen have used their experience in technical clothing and an exclusive welding process to create a jacket, a smock top and an aerodynamic and performing short, just like the boat on which the sailors will compete. Few companies can boast more than 140 years of innovation and design in technical clothing.

Press Office:
Manuela Caminada

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