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Axel Ariga to PDW exclusive -‘HERE AND NOW’ by Mathieu Frossard


As a part of the opening of Axel Arigato’s flagship store in Paris the brand joins Paris Design week, inviting the French multidisciplinary artist Mathieu Frossard to exhibit his newest collection of Ceramic works - “Here and Now”.

Here and Now is all we have and if we play it right it’s all we will need.

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The work of Mathieu Frossard stands somewhere between art, design and craft. Through the combination of various elements, Mathieu tries to make sense, and draw meaning from the groupings, creating his own distinct narrative along the way. Through ceramics he creates a three-dimensional “collage of references” using popular culture imagery that he encounters in the world around him and later became the main feature in Mathieu’s designs. Mathieu Frossard is represented by BOON_ROOM who has curated this collaboration and exhibition for Paris Design Week, an event that encourages a unique energy, and blurs the barriers between arts and the public.

Axel Arigato takes this opportunity for an exclusive collaboration with Mathieu Frossard, a positive and powerful step towards their commitment to the local art world. As a contemporary fashion brand injected with counter-cultural references, Axel Arigato works without boundaries, to bridge the gap between fashion and art. The brand has always had a strong visual language, which is often expressed through referential imagery inspired by hip hop and rap music, art, architecture, nature, and optimism, all of which help to construct the kind of universe Axel Arigato wants to project.

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Axel Arigato has defined itself by offering more than just product, but a unique design- by creating some of the visually more interesting store concepts on the market. The brand has distinguished itself as not only a fashion location but also a design destination. Paris is the home of luxury and the use of rich travertine stone in the store embodies that. All standalone stores have a gallery-esque feeling to them with mutual design codes but offer unique experiences.

“We do the opposite by displaying our product on podiums in the centre of the room instead, like a piece of sculpture.”

 Axel Arigato’s co - founder and creative director Max Svärdh

Press Contact: BOON_PARIS

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