Fashion News:

Azzaro, Paris Haute Couture SS2020


The flamboyant sensuousness of the Azzaro female has stood  the test of time, and this season  the Brand celebrates the woman of this new world: a liberated, assertive epicurean Amazon who draws strength on her uniqueness.

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Wreathed in mystery, the  designs cultivate  a retro-futurist aesthetic  where  structure  and  movement are used to delineate plays on light and shadow, opacity and transparency, matte  and shine.

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Combining the Brand’s festive, sensuous Couture  references  with a one-of-a-kind universe straight out of another constellation, the collection explores a fleshy, graphic futurist flora with generous volumes and the illusion of simplicity.   

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The tailoring is relentless, the  waistline high and  nipped-in, the  V-necks open  and assertive, the sleeves low-cut. The sleeves offer a number  of effects: here balloon-shaped to accentuate the build, there  a more fluid pagoda shape  to cover the hands  or reveal the shoulders.

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Feminine in its essence,  the dress remains the key piece of this collection. Long or extra-short,  the dress is adorned with ruching, draping or sunray pleats, with cut-outs that subtly reveal the body’s curves, made more exquisite there with a zip and a constellation of beads  and crystals.

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This elegance also appears in the design  of trousers,  of which the legs are adorned with a succession of flounces or straight-cut black satin enhanced with pleats; or in the jewelry pieces, featuring  irregular crystal stones.

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The  opacity  of  a  long  double-breasted  coat  in wool  broadcloth  and  silky  eco-fur  interacts  with  the daintiness of diaphanous chiffon, mesh  embroidered with crystals or aluminium-laminated leather. In the image of otherworldly foliage, fine embroidery, in metal beads, crystalline stones or sequins, is irregularly sprinkled  across  the  designs,  providing  a  precious sparkle  that  enhances the  shine  of a  leather-effect laminate, crepe, satin or jersey, one of the emblematic materials of the Azzaro brand.

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This light, captured by the  omnipresence of gold  and  silver, is enhanced by the  depth  of the  black and punctuated with flamboyant colors such as crimson, purple and cobalt yellow.

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The men’s wardrobe,  driven by the same inspiration, echoes  this new world with its flawless cuts brightened by incandescent lurex, straps embroidered with imaginary marine flora in beads  and metal, celestial fringed embroideries, or jacquard featuring abstract  patterns inspired by the moon’s relief, entirely embroidered with charcoal grey stones.

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This collection travels between the past and the future in a new world where the attitude is liberated and the sophistication iconoclastic.

Press Office: Azzaro

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