Among the news of the upcoming Milan Fashion Week there is great expectation for the Blue Lounge, a new space in Via Tortona 14 that will bring together over 20 brands of swim, beach and resort lines in a single space where the brands of the sector will find a ideal place to meet international buyers and retailers.
Often among the ready-to-wear showcases dedicated to spring / summer collections, the fashion shows of the beachwear brands, which are the king's summer, remain a little muted. It is time, therefore, to run for cover by connecting the brands of the sector with department stores, buyers, retailers and high-end beachwear specialists. Among the brands that have joined the initiative,
2bekini, CC Island, District by Margherita Mazzei, DnuD, Ella by Fiorella, Eveden, Gas, Giò D'Amare, Maison Lejaby, Linda Raff, Miss Bikini, Parah, Off Limits, Salsedine, Verdissima, Wacoal, The Algodon Coast , Monica Lendinez, Rita Merlini, Bags, Siyu, Sita Murt and TCN.