It's always a wonderful news when a legendary Italian company gets up from the abyss and begins to move its steps in the right direction. The troubled events of Borsalino have struck a lot the public opinion because this company is part of the history of Italian fashion and there are no collaborations with cinema and other arts. So the news at the time of the closure had thrown into discomfort insiders - Then the rescue and now the first press campaign with the first step of its strategy to raise through the launch of the Fall-Winter 2018/19 collection and a preview of the advertising campaign signed by Joseph Cardo, an internationally renowned Italian photographer.
The Piedmontese brand of hats with over 160 years of history wants to strengthen as a contemporary interpreter and able to dialogue transversally with an increasingly complex market.
Borsalino is unique in the world of accessories, its past is a wonderful magnifying glass with which you can build a new perspective of beauty and modernity ", added the executive.
Haeres Equita, the fund of the Italian-Swiss entrepreneur Philippe Camperio, has become the definitive owner of 100% of the entire Borsalino company, and not just of the brand, last August. Borsalino currently produces 165 thousand pieces a year, including 35 thousand Panama. The potential is enormous. It is necessary to strengthen some areas, like Japan, United States. Britain, China and Korea.