Chalhoub looks to the future and aims to transform itself from a simple distributor of luxury items to a hybrid retailer. The goal is to evolve its business in an omnichannel perspective, bringing the customer's shopping experience to a higher level.
Now a third of its journey, with a total duration of 900 days, the Middle Eastern luxury player has announced the launch of "The Greenhouse", a creative and technological hub located within the Dubai Design District that will host for 5 months 5 start -up that have distinguished themselves for innovative capacity in the retail sector.
At the end of September, StoreDNA, SizeMe, Phygitalmind, EuroPass and Brandquad were selected, each of which received a grant of $ 20,000. They were offered access to the market and retail expertise through the group's partnerships with over 300 brands, over 600 outlets and regional coverage in 14 countries.
"Startups will work closely with brands and business units to improve store experience, optimize back-end operations and improve in-store analysis with real-time performance," said Patrick Chalhoub, co-CEO of Chalhoub Group.
"The Greenhouse is a unique opportunity for technology companies and start-ups worldwide to implement and test their solutions with the leading luxury retailer in the Middle East. I firmly believe that it is our responsibility to support the next generation of entrepreneurs, to help them achieve success and contribute to the economy, "added the co-CEO.