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Contemporary look by Roy Roger's

Roy Roger's is an Italian fashion brand part of Sevenbell Group, manufactured by the Florentine Manifatture 7 Bell S.p.A., pioneer in blue jeans production since 1952. The name of Roy Roger's has always been associated with denim, and their original models introduced features that never changed over the years, becoming the brand's recognisable trademarks: zippers on back pockets, to keep the pocket money safe at work, a coin pocket on the front, and the brand "logo", characterised by the black triangular label on the right back pocket. Roy Roger's evolution during the years includes the proposal of a men's, women's and children's total look, with different lines and labels, taking from the brand's historical archive and blending it with contemporary trends. All the collections are proudly Made in Italy and can be found internationally at selected retailers, online and in Italy in its flagship stores in Florence, Rome, Forte dei Marmi and Milan.

The man line gives a contemporary taste to Roy Roger's archive and tradition ; the result is a total look collection of timeless pieces that transcend the seasons and makes stylish who’s wearing them. Production,entirely made in Italy, aim to excellence and innovation in tissue techniques and treatments, are Roy Roger's strongest attributes.

Contemporary and sharply natural as its woman, the women's collection includes ready-to-wear totally Made in Italy, best balancing heritage and innovation, prime materials and modern cuts. Chic but casual, with a strong eye on details, the collection looks at its vintage heritage and give it a twist in a fresh and sleek way. All the fashionable goods guarantee their unique quality and are instantly recognizable.


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