Fashion photography is now recognized as an art form and its great protagonists, including Mario Testino, Steven Meisel, Jürgen Teller and Inez & Vinoodh, are celebrated in museums and galleries all over the world as the museum dedicated to FOAM photography. Amsterdam with an exhibition on the future of fashion photography entitled "Do not Stop Now: Fashion Photography Next".
Starting from the premise that its protagonists are first and foremost photographers, the exhibition analyzes the new generation of "image creators" working within the fashion system and experimenting with new languages thanks to the proliferation of independent magazines and the underground circuit.
The result is a dynamic, colorful and multifaceted portrait that gives an account of the new trends in the current landscape. Between eccentricity, fantasy, surrealism and photo retouching, but also extreme naturalness.