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Ermanno Scervino, Mariacarla Boscono e Peter Lindbergh on the Seine

The new Ermanno Scervino adv campaign for the fall/winter 2017/2018 season is a meeting of excellences. The Florentine designer chooses the Italian top model Mariacarla Boscono as protagonist of the pictures signed by the master of photography Peter Lindbergh.

Mariacarla and the male model Victor Norlander are captured en plein air while strolling on the riverfront of the Seine. The cloudy sky and the iconic Parisian bridges create a black and white movie scene in which the key looks of the fall/winter 2017/2018 collection are starring as the main characters.

“The woman I imagined for this collection is strong and independent. She chooses to match mannish garments and heelless shoes with ultra-light dresses, creating a new expression of femininity. Mariacarla is perfect to represent this woman’s face because, thanks to her personality, she is able to interpret all my creations in an original and authentic way. To shoot the pictures I have strongly wanted Peter Lindbergh, with whom I have been working for several seasons. Our understanding almost does not need words anymore”, said Ermanno Scervino.


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