A Gucci Hallucination, the Spring Summer 2018 campaign imagines paintings that feature imagery from classic artworks with characters dressed in the collection’s colorful and printed designs by Alessandro Michele.
Inside Gucci’s art gallery, the visual artist Ignasi Monreal is the creative soul behind new Gucci adv campaign spring/summer 2018.
Describing the paint colors used in his works it’s an ironic twist on the reality: all of the illustrations were created digitally. Among the young artist’s framed pieces include mermaids on a rock in ice-skater inspired gowns; women fishing in the clouds for airplanes and a knight on horseback carrying the new Ophidia tote, while a castle stands on an island suspended in the air. At the end of the promotional film, Ignasi steps into the lily covered pond his own painting—inspired by the work Ophelia (1852) by John Everett Millais—to help the tragic beauty dressed in Alessandro Michele’s gold sequinned dress—out of her sad watery grave