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Fendi is Fur

One of Fendi's strengths is its ability to be daring, to break the rules, to go beyond what has already been done, and this is all thanks to the strong grasp it has on traditions and savoir faire.

Karl Lagerfeld and Fendi began their close collaboriative relationship in the 1960s, and it's visionary magic endures today. Lagerfeld's designs transformed the world of fur, with Fendi at its helm. 

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