Fashion News:

Ferragamo, a bold new narrative

The “Ferragamo and I” campaign celebrates creativity and elegance drawing consumers into a “love affair” with Ferragamo products, focusing on shoes and bags.

Photographer Walter Pfeiffer has created a bold new narrative, infusing the objects with life in a continuous dialogue of colour and perspective, playing with irony and dynamic motion to make Ferragamo products and the brand’s icons immediately recognisable and fun; in one word: alive. Xiao Wen Ju, Aymeline Valade and Kit Butler are the stars of the new campaign. 

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