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Get in Sync Water


 The sea is not a landfill: Get in Sync Water,
the immersive installation to stimulate awareness and activate change

At WSM a DrawLight signed experience that excites and makes you think

WHITE, in collaboration with Confartigianato  Imprese and Camera Nazionale  della Moda Italiana, thanks to the support of the Ministry for Economic Development  and ITA Italian Trade Agency,  in the wake of the success of the January 2019 edition, launches the second step of the evolution and relaunch project for Milano Moda Uomo (Milan’s Menswear).

During  Milan’s Menswear  Fashion  Week, due from 15th to 17th June 2019 in the fashion district in Via Tortona, WSM opens the doors to insiders, as well as the whole fashion crew. WSM is the acronyms of White Street Market, where the S stands not only for contemporary street  fashion, but  also for sustainable and glamour fashion, with connections with the sportswear.

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This collective initiative, staging a wealth of single activities during the 3-day show, will have a major impact on the possibilities for development of the fashion businesses partaking in MFW.

At the location in Superstudio Più, WSM, under the Aegis of the Municipality of Milan, goes on stage with Fashion reboot  and GIVE A FOK-us Water, while, at Ex Ansaldo | BASE, Camera Nazionale della Moda Italiana makes its asset    available  for the  launch of young international brands.

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WSM, with an exhibiting surface of 10.000  sq.m., confirms the numbers of the January edition in terms of exhibiting brands and awaits over 15.000 visitors. The calendar boasts over

50  activities, twice as  much  compared to  January 2019,  including happenings, events presentations, workshops, and 14 appointments in the talk area.

Among the players on stage, Converse, Foot Locker, Fila, Vivienne Westwood, Freitag and Candiani  Denim are  worth a mention. Each one of them is the protagonist  of special activations; plus fashion labels like Wråd, Movitra, Vanta Design Studio, Fantabody, Human with attitude, Venividivici, Simon Cracker, Ottomondi,  Enclave Monarchy, to mention but a few. 

Info contact: Mick Odelli & il Team DrawLight:
Manuela Caminada cell. +39 333 6217082

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