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Gucci, Cruise collection 2019 and goodbye to Milan

Gothic ladies with a perverse charm, diabolical and sinister muses are parading through the flames of a sensational stage set in the Roman necropolis of Alyscamps in Arles by the iconic stylist Alessandro Michele for the Gucci Cruise 2019 collection.

But rather than admire creations with a gothic chic allure, during the fashion show that was a great success, there was much talk of the decision by the maison to say goodbye to Milan to parade in Paris from the next ready to wear collection.

Besieged by the questions of journalists, CEO Marco Bizzarri has suggested that perhaps it will be a momentary goodbye. And someone has definitely clung to that "maybe" because the Milan fashion week can not absolutely afford to lose a name so charismatic.

When Bizzarri announced the historic decision, he explained that he had chosen to parade in Paris on Monday, September 24 because it is the transition day between the two fashion weeks, so as to avoid impacts on their respective calendars. But the reactions of the Italian fashion world to that alleged justification were very strong, in particular that of the President of the Italian National Chamber of Fashion, Carlo Capasa.

During the meeting with the Bizzarri press, while admitting that for Milan it will not be easy to do without Gucci, he wanted to underline that a brand often has to make strategic decisions to maintain its balance. Above all a brand like Gucci which last year exceeded 6 billion euros in sales for the first time, an authentic record. 


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