The rules of the fashion system change their sacred rituality during the presentation of the Gucci collection of RTW Fall Winter 2020.
To reach the parterre, guests enter from the backstage, experiencing the undisputed emotion of the behind the scenes where moments full of unique magical energy are created, before the show begins.
They live and observe as absolute witnesses all the magic that precedes the parade.
Alessandro Michele, creative director of the Gucci fashion house, gave the opportunity to experience the collection not only in a static form of spectator, but also to share with them all the energy that is hidden before the show begins.
Fellini spoke about the sacredness of cinema and the rituals of cinema ", explained the designer Alessandro Michele," We all belong to the same circus ", he continued," ... and I really want to keep repeating this ritual ".
Thanks to his modern vision, he has been able to transfer this sacred ritual not only to the collection, but to the thrill of experiencing it, both as observers and as receptors of pure and absolute energy.