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Haute Parfumerie by Chopard

Let me take you to the Garden of the Kings, where the Mughals and the Maharajah receive Arab princes with their royal eagles, where they dream of traveling to exotic Latin American lands, where opulence is reinvented and the woods of the Gods receive their airy foot steps. Let me take you to a new luxurious world of scent.  

The Chopard Haute Parfumerie collection is expanding our senses from Mumbai to Dubai and from Tokyo to Bangladesh to discover a fascinant world of oud. The treasure tree of perfumery born in India 3500 years ago in the Sylhet region of Bangladesh, on the foothills of the Himalayas. Mystical and inestimable jewel of nature the oud is the symbol of royalty and masculinity. 

This perfumes evoke Chopard’s spirit, the magic of emotions, but most of all they aline to the new luxury philosophy. It’s been ten years already the family-owned high jewellery house is profoundly linked to sustainable principals. From ethical gold to a full fine jewelry animal collection dedicated to WWF, Chopard has a conscious approach to it’s ingredients. No wander they choosed the most exclusive and respectful oud producers. Jalali Agarwood, seventh generation protector of this ancestral know-how devoted to a secular arboriculture is telling us 

“What we plant is for the next generation and we use what has been planted by our ancestors” 

The preciousness of the oud resin takes 40 to 50 years to process in a tree that needs at least 200 years to grow. By choosing the Oud Assafi (TM) for Garden of the Kings, Chopard is creating exceptional and authentic perfumes, a new olfactory and human journey where ethics meet with extreme luxury, environment-preservation with transmission and  excellency . 

The  collection, four majestic male perfume signed by Alberto Morillas, master perfumer, nose, alchemist of the purest essences:

Agar Royal is a walk in the garden of a Maharaja “...a tribute to the noble heritage of India and its olfactory intensity.“ 

Aigle Impérial takes us to the Far East temples and palaces “ high and airy as the flight of an imperial eagle ...“ 

Nuit des Rois is a bewitching spell in the desert ”...opulent elixir for a magical and sumptuous night...”

Or de Calambac is where the master perfumer distillates an abstract oud free of its origins, an oud dreaming of Latin America wide and seductive lands ” avant-garde oud ...” 

And as a magical surprise Rose de Caroline, inspired by the artistic director and co-president of Chopard , Caroline Scheufele; a love letter to the nature. 

“We inherited the Earth and this Nature. We feel deeply responsible for taking care of them for future generations “ Caroline Scheufele 

Luxury is more to us today. It is a promise of perpetuity, of respect, honoring the working hands, that magical part of the timeless savoir faire is now visible at Chopard . From the land to the bottle each part has its story and it has been captured in video and photography by Michael Christopher Brown, sensible humanistic eye. 

Alexandra Mas
To find out more of the artist’s inspirations follow her on instagram @alexandramas_artist

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