In via della Spiga 2 in Milan, in the heart of the fashion district, the first luxury shopping house was recently inaugurated. More than a showroom, more than a concept store, Il Salotto di Milano is an innovative space designed to enhance fashion, accessories, jewelry, art and design. Elegant and versatile, on the third floor, the Salotto di Milano presents itself as a "showcase" for the excellence of Made in Italy and not only, with a mix of proposals with a strong appeal for an international audience. The Milan Lounge introduces an innovative concept: feeling at home to live a "de luxe" shopping experience, including moments of art, design, culture, vernissage and exclusive tastings. The fascinating location wants to promote the multi-sensory experience thanks to a careful search of high-end brands that can satisfy the needs of the most demanding customers. "Shopping is moving more and more towards e-commerce. 'Il Salotto di Milano', on the other hand, wants to make the customer experience rare and often forgotten feelings in this era 2.0 "emphasizes Massimo Colautti, one of the founding members who strongly believed in this ambitious project. The idea is indeed to create a format with a high international profile to be repeated in the next few years in other places such as Miami, Dubai and Tokyo, to draw an elegant crossroads of new generation luxury.