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“Le Smoking”, Jane Birkin is the face of new Saint Laurent campaign

The iconic Jane Birkin, famous model, sexy interpreter of the erotic cult song "Je t'aime moi non plus" with Serge Gainsbourg and the inspiration of the legendary Hermès bag, the Birkin bag, is the new face of Saint Laurent for the campaign named "Le Smoking" that from 2012 features the great stars of the music world, including Joni Mitchell, Courtney Love and Marianne Faithful.

Cult swinging sixties celebrity Jane Birkin has become the latest in a host of musical icons to be shot for Hedi Slimane’s Saint Laurent music project.

Birkin joins the exalted ranks of legendary, female doyennes to have posed for Saint Laurent since Hedi Slimane took the helm in 2012,

Birkin models the cult YSL ‘Le Smoking’ suit for the campaign, one of the pieces in Yves Saint Laurent’s 1966 ‘Pop Art’ collection. The suit popularised an androgynous and minimal look for women.

The black and white portraits of Hedi Slimane are fascinating and manage to capture the essence of these music icons. But it's not enough. To all this it must add the timeless charme of wearing a garment must of Yves Saint Laurent.

Two myths that you meet with an extraordinary result.


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