Fashion News:

Legend of the White Snake


The inspiration for Judy Zhang's Spring-Summer  2020 collection came from an ancient Chinese tale "Legend of the White Snake" also known as "Madame White Snake".
The tale took place in the Song dynasty, where a snake spirit, Bai Sui Zhen, after thousands of years of religious practices and magical doctrines, acquired the faculties of becoming human.


One day the White Snake  went to the West Lake, in order to find a hunter  that saved his life thousand  years before. Under the bridge in Hangzhou's West Lake, met a nice and handsome young man named Xu Xian. The girl, who was the White Serpent before the transformation,  immediately fell in love with the young man Xu Xian. The Serpent, now transformed in a beautiful woman, in order to catch the boy’s attention, dropped a hairpin to make the boy pick it up. Since it was raining, with the pretext of asking him to borrow an umbrella, the White Snake became acquainted with the young man.


The  folk  tale  of  the  white  snake  give  us  the  background  story  and  visual  inspiration  for  Judy  Zhang's  SS20 collection,  the moment when, thanks to her superpowers,  the girl started a rainstorm  just to have an excuse to meet the boy. In fact, Xu Xian, during the rainstorm gave to the girl his umbrella and his address in Bai Su Zhen, after this scene he watched her flying over a boat.


The   white   serpent   becoming   the   undisputed   protagonist   through   the   embroideries   made   with   beads. In the prints, the snake, represented  as in the Chinese folk tale, we can notice the incorporation  of the friendly Italian "Ciao" and of the American "Airpods", fully embodying the union of Western and Eastern culture that the designer Judy mixes in her collections.


The garments made with spectacular pleats represents the different folds of the umbrella that Xu Xian held in his hand during the magical encounter. The Suzhou hand embroidery, the most important of all types of Chinese embroidery, embellishes the collection with silk.


The   garments   made   with   spectacular   pleats   represent   the   different   folds   of   the   magical   encounter. The margins, specially studied on some models, emphasize freedom and independence.
The sculptural silhouettes create the distinctive look of the woman Judy Zhang that embrace her femininity and elegance contaminated by soft rock references.


Snake skin and lake waves are visually represented on jumpsuits, blazers and rhinestone trousers.
The  color  palette  that  colors  Judy's  creations  are  the  ever-present  black  and  white,  accesses  from  tips  of ultramarine blue, camel and fiery red.
Silks, lace and cotton are the fabrics modeled to create blazers, trousers, dresses, shirts and skirts with a tailored cut and details. Each garment is an anthem to the high Chinese tailoring that Judy wants to bring with pride in the world.
The SS20 collection by Judy Zhang represents an independent woman, out of tradition, beautiful and sensual in an elegant way, ready to fall in love, like Bai Su Zhen, who determinedly found happiness and love at the same time.
Judy's woman is also feminine, elegant and sensual. With sensitivity and the strength to controls the own destiny. 

Press Office: Teresa La Fosca Public Relations & Press Office

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