Looking to the past also means creating for the future.
This is how Burberry's new Monogram collection is born.
Riccardo Tisci, Chief Creative Officer of Burberry, browsing through the archives of the historic maison, has discovered a section of "code" with the Burberry logo of 1900. And here is the immediate desire and inspiration to create something absolutely new in total and strict respect for the colors and iconic shapes of the brand.
With Peter Saville, graphic designer and the creative style of Riccardo Tisci, the new signature of the maison is born that harmoniously combines the symbols TB, from Thomas Burberry entrepreneur who knew how to make his creations an immortal brand and that today he knows how to be, as then , innovative, modern and elegant thanks to the brilliant intuition of Riccardo Tisci.
The collection, already available online, is enjoying great success.
The advertising campaign was entrusted to Nick Knight who was able to translate the true essence of the collection.