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Maison Signore bets on Sbiroli brand

The international re-launch of the Giovanna Sbiroli brand continues, a brand that has marked the history of wedding dresses in Italy and abroad, and Maison Signore is enriched with a new precious line, re-awakening a princess with a great refinement, a timeless and very glamorous girl : Giovanna Sbiroli. There are two important strategic aspects that unite the Maison Signore and Giovanna Sbiroli brands and make this acquisition almost a "natural" evolution: the international vocation and the ability to communicate. The Apulian fashion house, already starting from the 70s, was distinguished by a series of innovative advertising campaigns and its link with the world of cinema, through the sponsorship of films such as "Sorry but I want to marry" by Federico Moccia and "L 'last kiss', by Muccino. And in the years 2007/2008 Giovanna Sbiroli landed in China and Canada, almost as a forerunner of today's Maison Lord successes in international markets. Giovanna Sbiroli.

The clothes of this line, boast heart, character, style and a good dose of versatility, which makes them usable by the young as well as by brides a little 'over the years, perhaps, for their second Yes. A capsule collection for amaze and excite, a "return of the New" that does not have the taste of nostalgia of the past, but that of the past loves to capture the aspects that made it unrepeatable: the class, the elegance and the search for beauty. The basic fabrics and the Haute Couture allure like the gazar, the impalpable silk hair, the triple organza, are the protagonists of clean lines and sartorial architectures. A capsule collection aimed at those who distinguish themselves for refinement and absolute search for uniqueness.


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