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My life is a play, video and campaign for the new Signorina by Salvatore Ferragamo


"My life is a play" it's the name for the video promotional and the new campaign of Signorina, the iconic fragrance of the florentine maison Salvatore Ferragamo, starring supermodel Grace Hartzel, interpreter of the three Signorina personality: innocent and mysterious, chic and rebellious, ironic and self confident.

The press campaign "My life is a play" was set in a theater, as if there was a script in three acts, just like the three fragrances of the universe of Signorina: Signorina Eau de Parfum, Signorina Eleganza and the new Signorina Misteriosa.

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