Campari, the iconic Italian aperitif, is pleased to announce the return of Campari Red Diaries 2019 with Entering Red, an enigmatic short film directed by Matteo Garrone, twice winner of the Grand Prix at the Cannes Film Festival and this year designated to represent the Italy in the Oscar race with Dogman. The new short film will be the pivot of a wider integrated communication campaign to be implemented in 2019.
Interpreted by the internationally renowned actress Ana de Armas (Blade Runner 2049) and Italian actor Lorenzo Richelmy, this year the cast also includes the cameos of a crew of international influencers and the "Red Hands" of Campari, six of the best bartender of the world: representing Italy Tommaso Cecca, Bar Manager of Camparino in Galleria. The short film also includes the participation of another young Italian actor, Cristiano Caccamo, who will accompany Campari in the communication of the Red Diaries 2019 project in Italy. .
Always inextricably linked to the world of cinema, as well as main sponsor of the Venice Film Festival, Campari writes a fascinating new chapter of his long journey in the use of the cinematographic medium as a vehicle for communication to tell stories.