FASHION AWARDS CEREMONY & GALA DINNER
YACHT CLUB MONACO
The 6th edition of the Monte-Carlo Fashion Week was inaugurated with the reputable MCFW© Fashion Awards Ceremony & Gala Dinner, at the prestigious Yacht Club of Monaco on Wednesday, May 16, 2018, in the presence of local and international journalists, buyers, VIPs, celebrities and Monegasque dignitaries. Since its inception, the prestigious MCFW Fashion Awards, created by the Chambre Monegasque de la Mode, with the award itself designed by Brazilian artiest and Monaco resident Marcos Marin, is attributed to stars in diverse fields of the fashion universe.
The MCFW© Award Ceremony started after a welcome cocktail on the terrace overlooking the port and the Mediterranean Sea. The charming and glamorous Victoria Silvstedt accompanied the MC Peter Mackley on the stage. After acknowledging the presence of Monegasque dignitaries, there was a brief presentation by Federica Nardoni Spinetta, President and Founder of the Chambre Monegasque de la Mode.
The MCFW Fashion Award Winners this year, who received the prestigious award created by artist Marcos Marin, were:
MAISON ETRO was bestowed with the MCFW© International Fashion Award, by H.E. Serge Telle, Minister of State of the Principality of Monaco and Federica Nardoni Spinetta, President and Founder of CMM. This Award isthe recognition for their commitment and contribution to the fashion world for over 50 years. The entrepreneurial venture was created in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics, using noble and natural fibbers, which he embellished with original designs and innovative colours. In 1981 the furnishing textiles line made its debut. The Paisley motif was used to enrich their first collection that became Etro’s identity. The product range added another string to its bow in 1984 with leather goods and the bag and travel bag collection in Paisley jacquard fabric,that became a symbol of pure elegance. In 1986 Etro launched the home accessories line and complements collection, thus consolidating the brand’s lifestyle concept. The creation of the Etro Perfumes division in the late 1980’s was a natural sequence and today their collection extends to 28 exclusive fragrances and a dedicated boutique. The 1990’s saw the unveiling the first men and women’s pret-a-porter lines, with their innovative style earning instant recognition for the label. The materials, manufacture and a special talent with prints are what make Etro unique. Etro is a fashion house based on the importance of working together as a family.
RAHUL MISHRA received the MCFW© Sustainable and Ethical Brand Fashion Award, from Pascal Granero, representing the Princess Charlene of Monaco Foundation and Federica Nardoni Spinetta. The Chambre Monégasque de la Mode honoured Indian designer Rahul Mishra for his engagement and contribution to fashion with his ethical and sustainable fashion brand. Described by Suzy Menkes as India’s national treasure, Rahul Mishra believes, “Sustainability isn’t just a desire, it’s a necessity.” Following his debut at Lakme Fashion Week, Mishra became the first non- European designer to win a scholarship at Istituto Marangoni in Milan, Italy. He was awarded the MTV Youth Icon in India, and won the International Woolmark Prize in 2014 at Milan Fashion Week, becoming the first Indian designer to be recognised with this important award, previously bestowed to fashion icons such as Karl Lagerfeld, Giorgio Armani and Yves Saint Laurent. The talented Mishra became known for incorporating traditional Indian textiles, and handmade artisanship to his designs. He has showcased his work at fashion weeks in London, Dubai, Australia, and is a regular in the official calendar of Paris Fashion Week. He will be displaying his SS2019 capsule collection at the MCFW©. Rahul Mishra is also the brand ambassador of Istituto Marangoni Paris, where he is actively involved in the life of the school by being member of the Istituto Marangoni Advisory Committee, taking part in many industry projects, giving lectures on sustainability and providing useful advice to the students.
FLAVIO BRIATORE was the recipient of the MCFW© Luxury Menswear Fashion Award, given by H.E. Cristiano Gallo, Ambassador of Italy in Monaco, and Rosanna Trinchese, Art Director of MCFW©. Flavio Briatore, one of the brightest Italian businessman, received the prestigious award as recognition for his contribution to the fashion world as Founder of the Billionaire Couture brand. Flavio Briatore first entered the fashion world with Luciano Benetton. He later made his mark in Formula One where he achieved incredible results, winning 7 world championships. With an innovative and unique management style, Briatore diversified his activities and in the course of the last decade he created cult nightclubs, resorts and restaurants that represent a glamorous and exclusive way of life, all under the umbrella of the luxury holding Billionaire Lifestyle. In 2005 Briatore launched Billionaire Couture, a menswear luxury line in a joint venture with Percassi Group. In 2016, the majority stake was sold to the Philipp Plein Group.
ISTITUTO MARANGONI received the MCFW© Education Fashion Award, from Isabelle Bonnal, Director Department of Education, Youth and Sports of Monaco, and Mireille Pietri, General Secretary of the Chambre Monegasque de la Mode.
The CMM was keen in honouring one of the Fashion leading educational institutions. This award is the recognition for their engagement and contribution to the fashion world for being committed to training young talents. Founded in Milano in 1935 by Giulio Marangoni, master tailor recognised for his creations for the aristocracy all over Italy, Istituto Marangoni is internationally celebrated as one of the leading players offering higher education in the fields of fashion, art and design. For more than eight decades, this prestigious institution has being nourishing Italian fashion and the birth of the ready-to-wear segment, accompanying thee development and training of young talents who would later forge their individual success stories. While remaining faithful to its distinctive identity and educational method, with the international expansion of Italian fashion, Istituto Marangoni has extended its network, opening new schools in Firenze, Paris, London, Mumbai, Shanghai, Shenzhen and Miami. They have managed to reconcile entrepreneurial dynamism with academic culture in a constantly expanding network that welcomes over 4,000 students each year coming from more than 100 different countries.
GERMAN LARKIN was recognized with the MCFW© Emerging Photographer Fashion Award, given by no other than Victoria Silvstedt, model, actress, singer and TV personality and Rosanna Trinchese. The CMM wished to honour one of the brightest talents in photography. German Larkin is a brilliant fashion & social photographer, journalist and avid traveler. Born and raised in Moscow, Russia, where he graduated in sociology, he later moved to Milan, Italy, where he studied public relations and launched his career in the fashion industry. Very soon photo reportages of German Larkin appeared on the pages of the most prestigious publications such as Vogue Italia, Vogue US, Wall Street Journal, Tatler magazine, L’Officiel. The talented photographer loves analyzing society and culture through his lens. His professional interest spans from the most glamorous events in the world of fashion and cinema, to music festivals and art fairs. His sharp eye on today’s society is what makes the work of Larkin so special and unique.
CONSTANZA CAVALLI ETRO received the MCFW© Cultural Fashion Award, from Karl E. Landler, award winner French actor and director, and Celina Lafuente de Lavotha, Communications Attaché of the MCFW & CMM. Constanza Cavalli Etro, is the Founder of the Fashion Film Festival Milano, and this award is the recognition for her cultural cutting edge contribution to the fashion world. Born in Buenos Aires, Argentina, she lived in Mexico City where she founded Fashion Week Mexico and became its Fashion Editor until she moved to Italy. In 2014 she founded the Fashion Film Festival Milano (www.fffmilano.com) where she combines her love for fashion and cinema with her desire to discover and support young talents. Fashion Film Festival Milano is an international event featuring fashion films from all over the world. Established fashion brands and directors join emerging designers and brands, sharing the same screen during Milan’s September Women Fashion Week. A prestigious Jury, more than 700 fashion films submitted from 50 countries, special screenings, and interactive conversations, make this event unique. Fashion Film Festival Milano 2018 is on its 5th successful edition, affirming itself as an institution, considered as one of the most important Fashion Film Festival in its field, as well as in the cinema industry. Constanza Cavalli Etro also founded Eyesophy (www.eyesophy.com), a Fashion Film Creative Hub where a 360 ° consultancy is offered to anyone who wants to experience the storytelling world through video or moving image in general.
BANANA MOON received the MCFW© Made-in-Monaco Fashion Award, from Marjorie Crovetto-Harroch, representing the Monaco Town Hall, and Celina Lafuente de Lavotha. One of the most brilliant and trendy Monegasque brands, this award is the recognition to Banana Moon for thier engagement to the «Made-in-Monaco», and their commitment to the Principality of Monaco itself. In 1984, Daniel Flachaire, his wife Veronique and Bernard Donati, met a designer from California. Their multicultural backgrounds inspired them to create a unique beach lifestyle brand and they quickly embarked on a journey to launch Banana Moon. The brand is a fusion between European know-how, and dedication to the highest quality combined with Californian sense of style and creativity. Banana Moon became one of the most recognized European swimwear brands and is now distributed in more than fifty countries around the world. The collection has grown to include beachwear, ready to wear and beach accessories in addition to their iconic swimwear line. In 2006 Banana Moon Couture first collection was created, bringing innovation and unique style to the label. In 2012, Inspired by the millennial generation, Banana Moon Teens was launched.
The MCFW© Fashion Awards Ceremony was followed by a Gala Dinner and culminated with DJ Samantha Flores who kept everybody dancing all night long.