Paula Cademartori was born and grew up in Brazil, where she obtained a degree in Industrial Design and then moved to Italy in 2005, driven by the desire to discover the country of origin of her family and deepen her studies in Milan. Here he completed a master's degree in Fashion Accessories at the Istituto Marangoni, followed by a management course at the SDA Bocconi University and a first intense work experience at the Versace-style office.
In 2010 he founded his own independent company and launched the eponymous brand of accessories, recognizable by the iconic metal buckle applied to each creation.
Present in the most authoritative multi-brand retailers and department stores in the world, the designer has expanded Pi's creative horizons by completing the seasonal collections with the footwear line and a wide selection of small leather goods.
From art to architecture, through photography, its many inspirations give life to a unique concept of elegance and femininity: a vision in which timeless design is enhanced by fine leathers, bright colors and exclusive decorations that become the quintessence of Italian artisan quality. After having founded and directed the business in every aspect, constantly motivated by a passion and a tireless dedication, in 2016 Paula signs a partnership agreement with Renzo Rosso, which marks the entrance of the brand into the OTB Group's portfolio and the launch of the current global development and expansion strategy.