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Pinko, metro pop light

Light, colour and speed. The never-ending juxtaposition of visual stimuli and movement, illuminating everyday life in the metropolis, grabbing your attention in minuscule fractions of a second.

The Advertising Campaign for f/w 2017-18 was designed by Spanish photographer Xavi Gordo and features Portuguese model Sara Sampaio, grabbing your attention like a light box of pop colours, mixing the brand’s sophisticated and feminine DNA with the dazzling rhythm of the city.

The Collection feeds on the most underground trends, subcultures and music: its inspiration is techno and pop, but couture and rock too.

Its silhouettes are oversized and unstructured, its style is defined through a carefully-balanced play of contrasts.

Daywear and its details get the rough and nonchalant appeal of the metropolis, as well as the delicate touch of a couture undertone.

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