Altaroma and the premium contemporary department store Coin Excelsior consolidate their collaboration and partnership aimed at supporting emerging talents. Through the joint scouting and selection activity of Altaroma and Coin Excelsior, the project, now in its seventh edition, continues to promote creativity and innovation and to offer a refined and original shopping experience in a unique environment.
The brand selected for this edition of New Designers at COIN Excelsior is Greta Boldini, a fashion house which has established itself in the past editions of Altaroma thanks to its peculiar concept of elegance. Its collections will be displayed in the versatile premises of Coin Excelsior. This flexible and unconventional space can host shows and events to promote fashion – and other forms of art – to an audience formed by international and local fashion lovers.
On Friday, 26 January, guests will have the opportunity to appreciate Greta Boldini’s SS 2018 collection already in the store windows of Via Cola di Rienzo. Thanks to a rich vertical garden, the window image will be characterized by an exotic atmosphere. Then, Daniele Greco’s DJ mixset will accompany visitors as they get a preview of the new FW 18-19 collection during the fashion show which will take place inside the store.
In the following weeks, it will also be possible to buy a selection of products from Greta Boldini’s SS 2018 collection