Safaa (Arabic name) translates to purity, clarity, serenity, and fairness - and is the name given to Kristina Fidelskaya’s new capsule collection, launching in May 2020.
Inspired by the diverse interpretations of Safaa, and influenced by the festivities throughout this period of the year, the collection reflects an appreciation for simplicity - represented by the brand’s signature neutral color scheme, well-fitted yet modest silhouettes, and immaculate craftsmanship.
The curated capsule collection consists of three elegantly draped evening dresses in a pure palette of shades of white, accentuated with modern silver embroidery detailing. The distinctive styles & shapes of each piece are designed with fluid viscose and sculptured silk organza, which compliments the body, explores movement and modesty, creating a new feminine aesthetic.
“Dubai has been my home for many years, and I always look forward to the holy month of Ramadan, as it is a truly unique time. I wanted to create graceful pieces that women can seamlessly incorporate into their wardrobes, and wear for various celebrations & special occasions. Launching a new line as a brand is challenging, especially during these times, and for that reason I chose to create a limited collection, showcasing a bold vision, with a strong emphasis on contemporary virtue.” - Kristina Fidelskaya
The Safaa capsule collection will be available in all Kristina Fidelskaya boutiques, as well as online at www.kristinafidelskaya.com - and will be included in the brand’s bespoke service, for clients to have their measurements taken & be individually fitted, along with the available option to personalize their tailored dresses.
Established in Dubai in 2014, the label has been showing during Paris Fashion Week since 2017 and has since been recognized by the Fédération de la Haute Couture et de la Mode. Kristina Fidelskaya is available at a selection of department stores and retailers around the world and has its own flagship stores in Dubai, at The Dubai Mall and Mall of the Emirates.
Press Office: CAROLINE CHARLES COMMUNICATION