Fashion News:

Stella McCartney new summer campaign

New season campaign is a joyful expression of the female spirit and quintessentially British style, shot by Johnny Dufort on the shores of Sardinia.

Playing with soft feminine volumes and amplified proportions in fresh ways, the collection’s debutante dresses in blue cotton and Animalia Skin-Free-Skin transform as they are dipped and emerged in water.

The inspiration for the campaign is an exploration of our relationship with water – from being an essential resource for the planet to its cleansing quality and source of calmness and serenity. 

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