Fashion News:

"The Fertile" Ninamounah SS2022 Collection


Ninamounah  launches The Fertile, the Spring Summer  2022  Collection of the Amsterdam  based brand,  was presented at Paris Fashion  Week.
True to the vision of creative director  Ninamounah  Langestraat, the new proposal of the fashion house receives inspiration from the most instinctive natural senses that fuel the firm’s unique  personality. 
Found throughout  the collection  in her most personal collection  yet, Ninamounah  features references to the natural world incorporating bodily visuals combined with fluid lines that aim to celebrate a sense of lust and fertility.

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Defined by the flesh of each  wearer,  the garments adapt  to the human shape molding V-shaped waistbands on flowy trousers and guiding the viewer’s eyes  towards  the mons veneris  using high cut body blouses, signature silhouette  of the brand.
Following this very natural sensuality  defined  by the designer, other pieces drape  and wrap fabrics to fabricate voluptuous impressions resulting in a compelling and appealing visual narrative.
Silk garments envelope  the waist and strapped tops  hold onto the neck  and shoulders, featuring swirling slithery lines that take on a feminine spatiality. Tension is created between  the flowing garments and the structurality given by leather  belts wrapped around  hips and limbs.

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A butterfly, a symbol of fertility and transformation is a key element  to the collection.  It lands  in the hair, circles  around  the hips as a belt, creates a glistening dress and various accessories. The influence of Dutch contemporary artist Kinke Kooi’s work is felt in the undulating  folds and organic contiguity of strings  of pearls  in the butterfly dress, made  of genuine  butterflies and jade pearls.

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The neutral colours  of the collection,  applied  in leather  and satin, are accompanied by a luscious green  and a contrasting purple  in laces  and silky fabrics, as well as goopy prints revealing compositions of sexual  indulgences.

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The collection’s audiovisual  piece  is inspired  by the Swedish  midsummer,  in which the phallic may- pole is stuck  in the ground to fertilize the dirt. The film is shot in a lush grass field, with models walking in a choreography that mimics the seasonal ritual. In the background plays Cherry Bomb by The Runaways. 

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The fruit often refers  to a person’s ‘virginity’. The punk-rock  tune reinterprets the cherry  and claims it as a symbol of lust and rock. Ninamounah  takes  a holistic approach to the social construct that is virginity.

© Ninamounah
Ph: Nikola Lamburov


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