The brand’s participation in Pitti Immagine Uomo will include its tribute to the memory of Karl Lagerfeld, celebrating his immense legacy of creativity as an icon in the world of fashion. On show, the SS 2020 collections of menswear, womenswear, footwear, eyewear, denim, and beachwear. All of which will be accompanied by a live performance by London-based artist Endless, the street artist of international renown whose controversial art has made him a star. During the four days of Pitti Uomo, the artist will create a 5x9 meter installation with a portrait of Karl Lagerfeld. The work will be reproduced in a limited edition of 50 T-shirts, which will be exclusively sold over the course of the fair.