The 84th ”The MICAM” edition, the world’s most important footwear show, closes with a certified attendance figure of 47,187 (+5.6% more than in September 2016), including 27,880 visitors from abroad (+5%) and 19,307 from Italy (+6.5%). 1,441 exhibitors participated, including 797 Italian and 644 international exhibitors.
The number of Russian buyers was up 32% over September 2016, followed by buyers from the USA (+15%). Among EU markets, France was in pole position (+6.7%), followed by Germany (+4%). In this edition, to support the historic companies at the heart of the event, famous labels like Fendi, Salvatore Ferragamo, Gucci, Prada and Tod’s appeared once again, joined by important brands new to the event, such as Giorgio Armani, Jimmy Choo, Dolce&Gabbana, Sergio Rossi and Ermenegildo Zegna.
This edition achieved two important goals: bringing big names in Italian fashion to the event for the second time in a row, and obtaining a new position on the trade fair calendar, managing for the first time to make the last day of the MICAM coincide with the start of Fashion Week in Milan.