Discover the new ad campaign for J’adore, directed by Jean-Baptiste Mondino, and featuring a sensual and emotional Charlize Theron.
It’s a return to the source. Her walk full of confidence, Charlize Theron is led by her senses. Guided by the elements of water, wind and the fire of the sun, she lets herself go in order to re-find and rediscover her own nature. “It’s a return to the very essence of beauty itself,” the muse says of this new advertising campaign. We witness a Charlize Theron who, drawn to the sun’s heat, stops to relish the sensation against her skin. Like a subtle reference to the iconic perfume J’adore whose shimmering richness reflects this radiant and assertive femininity.
This new advertising campaign directed by Jean-Baptiste Mondino was shot in a place where existence draws life, taking us to a new horizon and a renaissance of the House’s emblematic perfume, without forgetting the steps the J’adore woman has taken to arrive at the determined, assertive and sensuous personality that she has become. This opus is a declaration of pleasure, like the sensation of perfume on the skin or the singular emotion a scent can provoke. In osmosis with her time, the Dior woman as embodied by Charlize Theron finds herself in an instinctive and perfect communion with nature, in a harsh setting. "The water, the earth, the sun and me..." she spontaneously exclaims, like a manifesto of rebirth.