Versace has announced the closure of its historic line, Versus Versace, making it converge on the Versace Jeans label, in order to focus more on a single contemporary offer. A historic chapter for the Medusa house closes: before the death of Gianni Versace, the stylistic guide of Versus, the second line of the fashion house, was the same sister of the founder, Donatella, now creative director of the luxury group.
Sign of changing times: today fashion houses choose a policy of simplification of the product offer, cutting lines and smaller labels.
To adopt such a solution it was the designer Giorgio Armani, who since spring-summer 2018 has redesigned its brand portfolio in 3 main brands: Giorgio Armani, Emporio Armani and A / X Armani Exchange.
This merger will allow us to further develop the Versace Jeans collections and at the same time not to lose the DNA and the codes that have made Versus so iconic.