Canadian make-up and mixed media artist Lyle Reimer has over a 100k Instagram followers who visit his account @LyleXOX to experience the fantasy and undeniable creativity of his self-portrait personas, which fuse facial sculpture, make-up, and found objects, accompanied by hilarious fictional backstories.Reimer’s use (or re-use) of recycled materials is not merely coincidental. But an outlook on consumerism and the impact that our customer habits have on the environment at a personal and global scales. In his debut book “Head of Design”, designed by art director Fabien Baron and published by Rizzoli, Reimer has curated a collection of his favorite Instagram personas. Reimer’s work has been featured in the New York Times, Vogue Italia, Surface, and GQ China. His first book is scheduled for launch in 5th of March 2019.
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