Everything ‘s born from the love of the wood. The solid wood, worked with the craftsmanship of those who know how to turn a log into a piece of artwork. Porada has its origin from this passion. It was established in 1968 by Luigi Allievi with the aim of expanding the production of chairs, started in 1948.
With the support of his sons, who became promoters, as well as him, of a Company that makes quality and professionalism its own bases. Excellent quality and considerable experience in the wood manufacturing shortly gave the Company a solid and well-defined identity, which nowadays express itself in refined products that contribute to design a domestic environment, where the everyday living needs are met.
The key to achieve renown within an international audience consists of its ability to find the right balance between form and function in every objet, together with an elegant and evolved taste, that is at the same time sober and essential for items made to last in time. A work that in half a century has managed to turn the founder’s dream into reality.
Porada’s collection is wide and varied, made up of a multitude of occasional furniture developed in cooperation with designers as Tarcisio Colzani, Marconato & Zappa, Opera Design, Giovanna Azzarello, Marelli&Molteni, Giuseppe Viganò, Gino Carollo and Stefano Bigi among others.