Shooted by the great Peter Lindbergh, the New Normal saga signed by Giorgio Armani continues also for the new season. The italian fashion house has decided to keep the philosophy of New Normal, already experienced in the previous campaign. Here the exclusive images of its new advertising campaign fall/winter 2016-17. A series of monochrome images shooted in a natural setting in France, on the iconic Plage du Touquet, remaining faithful to the relaxed and elegant brand aesthetic. Neutral colors and natural materials. The collection is characterized by tailored trousers, oversized blazers and leather jackets.