Borsalino is proud to announce the new opening of its first pop-up store at LouLou Beach Club Ramatuelle-Saint-Tropez, the French Riviera’s most exclusive resort of the Côte d'Azur.
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Following on the recent opening of the stand-alone Borsalino Mykonos boutique, the Maison’s international development strategies continues, consolidating its presence in destination favorites of elite tourism.
The detailed elements of structure, color palette and materials of the new Borsalino St. Tropez pop-up blends harmoniously with the enchanted atmosphere of LouLou Beach Club situated against the celebrated Pampelonne beach.
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The exclusive summer store offers a luxurious selection of SS21 collection must-haves for both men and women as well as spotlighting the renowned handwoven Borsalino Panama, iconic symbol of the Maison’s highest level of artisan craftsmanship. LouLou Beach Club is a summer spin-off of the renowned Parisian LouLou restaurant at the Musée des Arts Décoratifs.
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The Beach Club, inspired by the 1950’s bohemian Riviera, is situated on the legendary Pampelonne beach in Ramatuelle-Saint-Tropez. Created as the ultimate immersive destination shopping experience, the Borsalino St Tropez popup opens its inaugural doors for Summer 2021 in celebration of the best savoir-faire and an inspired lifestyle.
